

Building trust is difficult if you’re too focused on yourself – this is about WE, not me. If people feel that you are motivated by self-interest or focused too much on ourselves, then they won’t trust us. The one thing that destroys trust is self-orientation. That they feel comfortable sharing and discussing with you. Third is intimacy and this means openness, people feeling that they can confide in us, and feel safe about the agenda ahead. This is about being dependable and consistent. The second is reliability – this is about the actions we take, our predictability or doing what you say you’re going to do, and keeping your promises. Credibility is all about your content expertise and your presence. This is the WORDS we say and the skills and credentials we bring and the way in which others experience our expertise. According to this equation, there are THREE things that build trust: First of all, credibility.
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The Trust Equation by David Maister explains how to build trust with others.


The group is coming together and everyone is just getting to know one another. The forming stage is the stage when things are just getting started. The introduction is a key part of the ‘forming’ stage. Firstly, have you ever heard of the 5 stages of group formation? This model was invented by Bruce Tuckman in the 1960s and in this model he identified the five stages through which groups progress: forming, storming, norming, performing, and adjourning These are the stages that groups go through as they ‘gel’ and come together and get to know each other in the context you are in – whether that’s a museum or elsewhere, inside or outside, formal or informal. Allow 5-10 minutes for your introduction. The opening minutes of any programme are crucial. If you take one thing away from this episode, it’s this – do not skimp on introductions. It’s essential on any type of programme – whether you’re leading a guided tour, an educational programme, a 15 minute in-gallery discussion or an online session. WHY ARE INTRODUCTIONS IMPORTANT? A good introduction is essential to foster a great group dynamic.
